Social Media

Adopting an accessible marketing strategy can save time and money but what does that look like? In this session, we’ll talk through practical ways to incorporate accessibility into the marketing practices you’re already doing.

Digital agencies are often the source for companies (large and small) to create integrated and marketable products and platforms. In Sara's time at Code and Theory, she has seen an accessibility awakening with not internally but also with clients. Accessibility deliverables are a clear value-add proposition to our clients, including creative technology and technical strategy integrations. Sara will be discussing how she has built an actionable awareness over multiple teams about accessible deliverables - from answering RFPs through QA and final launch. Sara will also be discussing the range of needs her clients are requesting when they’re building their digital products. Finally, Sara will be discussing current needs within the agency regarding scaling skillsets, capacity planning, and follow-the-sun development/test strategy.