Adopting an accessible marketing strategy can save time and money but what does that look like? In this session, we’ll talk through practical ways to incorporate accessibility into the marketing practices you’re already doing.
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It seems that everyone has a message or opinion to share in the age of COVID-19. The question then is whether that message can be heard by everyone. Is your digital message accessible?
Read more about Digital Communication in the Age of COVID-19 →
Digital agencies are often the source for companies (large and small) to create integrated and marketable products and platforms. In Sara's time at Code and Theory, she has seen an accessibility awakening with not internally but also with clients. Accessibility deliverables are a clear value-add proposition to our clients, including creative technology and technical strategy integrations. Sara will be discussing how she has built an actionable awareness over multiple teams about accessible deliverables - from answering RFPs through QA and final launch. Sara will also be discussing the range of needs her clients are requesting when they’re building their digital products. Finally, Sara will be discussing current needs within the agency regarding scaling skillsets, capacity planning, and follow-the-sun development/test strategy.
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According to the WebAIM Million project, the single strongest indicator that a page will have numerous accessibility errors is whether ARIA is present or not. Pages *with* ARIA actually have 65% more issues than those without. So what is going on?
It seems by trying to be digitally inclusive and help individuals and groups to access and use information and communication technologies - what we've really done is make it harder. So what can we do about it? Who does digital inclusion effect anyway? And why is it important? Join us for a panel discussion on this complex topic!
Read more about Digital Inclusion - What? Who? Why? →