Accessible Marketing Practices
Adopting an accessible marketing strategy can save time and money but what does that look like? In this session, we’ll talk through practical ways to incorporate accessibility into the marketing practices you’re already doing.
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User Trust - The Critical Metric
Everything we do, as product teams, will either earn, keep, or undermine trust. From unit testing to marketing, it all affects trust. The trust between teams and team members, employees and managers, companies and customers will play a part in your success.
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Leveraging Accessibility and Usability to Serve Truly Diverse Audiences
Tearyne Almendariz & Kat Shaw
In discussions about accessibility and diversity, our thoughts tend to jump to ARIA links, screen readers, and people of different ethnicities. While these are key aspects to both topics, this talk will push your thinking to considerations beyond accessibility and diversity basics.
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Screen Readers and CSS - Are We Going Out of Style (and into Content)?
Participants will learn how various CSS techniques affect content exposure and reading order in screen readers. We will offer robust solutions to overcome screen reader limitations and browser inconsistencies. We have tested over two dozen common CSS declarations in the following browser-AT pairings, and will present our results.
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If It’s Interactive, It Needs a Focus Style
Focus styles don't have to be ugly! Focus styles are an integral part of any mature design system.
This talk will discuss the intersection of WCAG compliance and Inclusive Design, as well as new focus-related CSS selectors. Additionally, strategies for how to effectively implement them in your organization will be discussed.
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