2020

Accessible Marketing Practices

Donna Bungard

Adopting an accessible marketing strategy can save time and money but what does that look like? In this session, we’ll talk through practical ways to incorporate accessibility into the marketing practices you’re already doing.

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User Trust - The Critical Metric

Paul Grenier

Everything we do, as product teams, will either earn, keep, or undermine trust. From unit testing to marketing, it all affects trust. The trust between teams and team members, employees and managers, companies and customers will play a part in your success.

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Leveraging Accessibility and Usability to Serve Truly Diverse Audiences

Tearyne Almendariz & Kat Shaw

In discussions about accessibility and diversity, our thoughts tend to jump to ARIA links, screen readers, and people of different ethnicities. While these are key aspects to both topics, this talk will push your thinking to considerations beyond accessibility and diversity basics.

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Screen Readers and CSS - Are We Going Out of Style (and into Content)?

CB Averitt

Participants will learn how various CSS techniques affect content exposure and reading order in screen readers. We will offer robust solutions to overcome screen reader limitations and browser inconsistencies. We have tested over two dozen common CSS declarations in the following browser-AT pairings, and will present our results.

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If It’s Interactive, It Needs a Focus Style

Eric Bailey

Focus styles don't have to be ugly! Focus styles are an integral part of any mature design system. This talk will discuss the intersection of WCAG compliance and Inclusive Design, as well as new focus-related CSS selectors. Additionally, strategies for how to effectively implement them in your organization will be discussed.

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