Marketing

Imelda March

It seems that everyone has a message or opinion to share in the age of COVID-19. The question then is whether that message can be heard by everyone. Is your digital message accessible?

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Sara Tabor

Digital agencies are often the source for companies (large and small) to create integrated and marketable products and platforms. In Sara's time at Code and Theory, she has seen an accessibility awakening with not internally but also with clients. Accessibility deliverables are a clear value-add proposition to our clients, including creative technology and technical strategy integrations. Sara will be discussing how she has built an actionable awareness over multiple teams about accessible deliverables - from answering RFPs through QA and final launch. Sara will also be discussing the range of needs her clients are requesting when they’re building their digital products. Finally, Sara will be discussing current needs within the agency regarding scaling skillsets, capacity planning, and follow-the-sun development/test strategy.

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AmyJune Hineline

Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn't do any good if the content is not meaningful to our readers. In this session, we'll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We'll look beyond the semantic markup and structured content to see the strategic value of inclusive, well-written content.

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