Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn't do any good if the content is not meaningful to our readers. In this session, we'll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We'll look beyond the semantic markup and structured content to see the strategic value of inclusive, well-written content.
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Google Slides, Skype, and Microsoft recently rolled out with automatic captioning of video presentations. Catharine McNally happened upon the Closed Captioning icon just minutes before a company-wide meeting at Phase2 Technology. Raising her hand for her colleagues to 'turn on' the button, and what followed was a riveting display of speed and accuracy of dialogue across speakers in multiple rooms between Washington, DC, Portland, Oregon, and New York City.
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Does your website create an inclusive or exclusive environment for users? Does your digital strategy incorporate web accessibility standards? Are you not sure? Let's have a conversation and find out! This presentation details how to start, develop, manage, and get buy-in for creating inclusive digital products.
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